year in review 2021
Had the opportunity to art direct the Year in Review video for Indiegogo’s YouTube channel and socials.
Due to the number of different campaigns that Indiegogo features, I thought it would be fun to introduce the top 10 into a collage style with the theme space in mind. Technology is always growing so what better way to showcase that than a pan up toward space?
Art Direction & Asset Creation: Me
Video Edit: Joey Yee
YouTube Thumbnail: Samuel Kang
Client: Indiegogo
BRAINSTORM
Here is my initial storyboard idea to get the project going. I knew along the lines of what I wanted but there was no theme or color palette yet, at first I thought that each campaign would have separate themes, but the amount of time it would take to create that in the very short turnaround time we had wasn’t feasible, on top of that the color palette seemed to stray away from Indiegogo’s branding, but I knew I wanted it to still be collage-like so I went back to the drawing board.
(Background images used in the storyboard were found on Google to figure out potential theme ideas, not to be used in the final product)
After going back to the drawing board, I threw all the images onto one file and thought about what they could all have in common, I came to the conclusion space would be a great place to test these images out. As I played around, I realized a pan-up would work best for this theme.
